The book
Selling To Her™ is the book that named what was happening: an entire sales industry still running scripts written for a buyer who stopped being the decision-maker decades ago, while the woman in the room quietly decided everything and told no one why.
Inside it is the S.E.X.Y. Method™, a proprietary revenue operating system for selling to women with emotional intelligence, built around one move: connect first.
Get it on AmazonWho it is for
Written for the person on the other side of the table: agents, advisors, consultants, founders, and sales teams whose buyers are women, and whose training was built for someone else.
It is also, unavoidably, a book about the woman writing it. The methodology came out of forty years of sitting in those rooms, and the chapters that open the book explain where the pattern was first noticed and why it took four decades to name.
“Nothing in here asks you to change who you are. Only what you were taught.”
Table of contents
It moves from where the pattern was noticed, to who is actually deciding, to the four practices that answer it, and out into what she does with the rest of her influence.
Understanding my journey: it was not luck, and it was not random.
It did not happen overnight.
She is the market.
Seduce her mind, win her wallet.
Show up, follow through, and deliver on your word.
Connection wins over conversion.
The four-pillar framework, in full.
Technology with a feminine soul.
A man who listens is S.E.X.Y.
Brands that know how to speak to her, and those that do not.
She is building empires.
The research behind it
Every figure in the book is attributed. Where two figures exist, it uses the more conservative one.
of purchase decisions are made or influenced by women, across every industry and price point.
Ida Liu, CEO, HSBC Private Banktransfers to the next generation through 2048. Over 95% of inter-spousal wealth lands with women.
Cerulli Associates, 2024people she tells about a good experience. The book uses seven rather than the higher figure for a poor one.
American Express, women-specificmore female billionaires than a generation ago, and the fastest-growing segment of private wealth.
UBS Billionaire Ambitions ReportExcerpt
For decades, sales have followed a distinctly masculine logic: linear, direct, focused on closing fast and measuring success through numbers. But the world has changed. At every client meeting, a woman is offering her opinion, pointing out a detail that might go unnoticed, and often that detail becomes the reason a client chooses to buy or not. Yet we still sell as if women were a small minority.
Selling to a woman is not just about adapting a pitch. It means understanding that her decision-making process is shaped by visual impact, the influence of perception, the creation of a meaningful context through rich experiences, emotional connection, and the ability to evaluate a decision holistically, where both objective facts and subjective impressions matter.
Selling to a woman is, in fact, a seductive art. The art of asking questions that build trust and openness. The art of listening not to respond or control, but to understand and guide better. The art of designing an experience that is sensory, aesthetic, ethical, and emotional.
Excerpted from Selling To Her™ by Maraly Cabán, Chapter 4, “Seduce Her Mind, Win Her Wallet.” © Maraly Cabán. All rights reserved.
Foreword
“There are books that teach you how to sell. And there are others, like this one, that teach you to understand who really makes the decision.”
Orlando Montiel, author of How to Make Yourself and Your Family Rich and founder of RetiroInmobiliario.comThe book lays the method out in full. The Strategic Fix applies it against the pipeline you already have, over thirty days.
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