Keynotes and conference sessions
Maraly Cabán has spent forty years selling, and she is still selling. The talk is not a survey of research. It is what she learned in rooms your audience has also been in.
Every session ends with the audience doing arithmetic on their own business, not hers.
How it opens
With a five-second turn of the head.
She opens with a moment. A small, ordinary one, five seconds long, that every person in your room has lived through and not one of them has ever counted.
A turn of the head. A document handed to the wrong person. A question answered to the person who wasn’t asking it.
Nobody objects, because nobody can. They have all done it. Most of them did it this month.
Then she asks the question the room cannot answer: how would you ever know if you had?
That is the hook, and it isn’t a trick. It’s the entire problem in miniature: the most expensive thing in their business makes no sound, leaves no record, and has never once appeared on a report.
Everything after that is spent making it visible.
The next forty‑five minutes
No theory section. Every segment ends in something the audience can do in their next appointment.
It was built by men, for men, when men were the buyer. That is not an insult. It is a date stamp.
85% of purchase decisions, across every industry and every price point, including the couple sitting in front of you.
The arithmetic. Their own numbers, on paper, before they leave the room.
Five checkpoints every opportunity passes through, and why most deals die at the third one.
Four pillars. The operating system for selling to her with emotional intelligence.
How to measure emotional intelligence. Five numbers that move before commission does.
Formats
The keynote works as a standalone conference session. The longer formats add the working parts.
45 minutes
The full argument, the live calculation, the method, and The Strategic Fix.
Half day
The talk, then the room works the S.E.X.Y. Method™ pillar by pillar against live pipeline.
Full day or multi-session
For a sales organization installing this as process rather than hearing it once.
Tell us the audience, the date and the format you have in mind, and we will come back with availability.
— MoTuWeThFrSaSu
Or book a call to talk it through
We reply to speaking inquiries within two business days.
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