You can’t fix a leak you don’t see. Two minutes, three questions, one number. It maps where she leaves your pipeline, prices every quiet exit against your real transaction value, and shows you what your reporting was never built to show: the deals that never became losses, because they never became anything at all.
“The problem is not how many opportunities you have. It is how many you lose without knowing why.” Maraly Cabán
01
Your numbers, from your own CRM. Slide or type to edit.
02
You can’t fix what you don’t measure.
$360,000
over the last 30 days
Stalled conversations
Ended in “let me think about it”. From your CRM.
Qualified female leads
Your own honest read, not a benchmark
Average revenue per deal
Your real number
Your direct female revenue gap
Qualified female leads × average revenue per deal
When she leaves quietly, she does not leave silently. American Express has tracked referral reach for over a decade, broken out by gender: a woman tells about ten people when the experience was poor, and seven when it was good. Selling To Her™ uses seven, the lower of her two figures, because a number you can defend is worth more than a bigger one you cannot.
People she tells
Qualified female leads × 7 people each (American Express, women)
Referrals who would become clients
People she tells × your own conversion read
Your referral gap
Referrals who would become clients × average revenue per deal
Your Total Female Revenue Gap
Your direct gap + your referral gap
Where your gap sits measured floor to modeled total
What your number means measured against your monthly gap
Recover even a third of it and that is $120,000.
Figures are illustrative estimates for educational and planning purposes, based on the inputs and assumptions you provide. Not financial advice.
So your number survives the meeting you take it into.
Eleven modules. Thirty days. One outcome.
Some are needed to run the site. We also use analytics, and advertising cookies that let us show you our advertising elsewhere. Privacy Policy.
Change these at any time from the link in the footer. Your choice is stored on this device only.
Required for the site to work and to remember this choice. Cannot be switched off.
Tells us which pages are read, in aggregate. Never used to identify you.
Lets advertising platforms show you our advertising elsewhere, and measures whether it worked. US privacy law treats this as sharing your personal information.